Stevebrophy.com

Steve Brophy | Creative Director/Copywriter

As a Copywriter and Creative Director of twenty-five years, I’ve developed a passion for great ideas, creative problem solving and pride in my copywriting skills. My outgoing personality helps me excel at client presentations, supervisory situations and collaborating across departments. 

My education in print production, plus experience as graphic designer and Art Director, helps me collaborate well with Art Directors and developers. With experience in general branding advertising, including print, radio and TV, plus direct response, direct mail and DRTV, along with interactive advertising and web content, there is no media for which I have not produced quality creative. I’m looking for an organization that seeks to improve or maintain the highest standards of creative work and produce exceptional results for their clients and their organization.

Experience:

2016 | Neustar Corporation, McLean, VA
Senior Copywriter/technology services

Created new interactive campaign, a breakthrough in it’s category, for DDoS cyber attack protection, domain name registration and fraud protection. The result was a record year in sales for the company.

2014 — 2015 | The Archpoint Group, San Antonio, TX
Senior Copywriter

New website for EverMarket Exchange Marketplace, interactive advertising for Southwest Barbecue and H-E-B Regional Supermarkets.

2013 | The Hartford, Hartford, CT
Assistant Corporate Director and Director of Copy, Enterprise Marketing

Directed and supervised a staff of six, in partnership with the Creative Director, to create marketing and advertising efforts for all divisions of The Hartford: fire, flood and auto insurance plus financial and investment products and all internal corporate communications.

2011 — 2012 | Davis and Co. Virginia Beach, VA
Creative Director/Senior Copywriter

Supervised staff of six creative, producers and production people to create TV, radio and interactive for Starwood Hotels, Virginia State Tourist Board, Regional Auto Dealerships.

2009 — 2010 | GSDM, Austin, TX
Group Creative Director

Supervised and wrote DRTV for AT&T and K-Mart.

2006 — 2008 | Doner (Direct Group), Detroit
Associate Creative Director/Senior Writer

Supervised and wrote print, radio, DM, and DRTV for Sylvan Learning Centers, ADT, Owens Corning and Progressive. 

2003 — 2005 | Freelance Copywriter Consultancy
BusinessWeek, Digitas, DraftFCB, R.A. Becker Euro RSCG, Jaffee Partners, JWT, Wunderman, New York
Babcock Jenkins, Portland | Digitas, Boston | Yates Advertising, San Francisco

Provided strategy input, creative concepting and copywriting for project work spanning collateral, DM, DRTV, email, radio, prnt, outdoor, and web for American Express, Bank One, Bristol Myers Squibb, Capital One, FedEx, Habitat for Humanity, IBM, Microsoft, Mobil Speedpass, Pacific Gas and Electric, PeopleSoft, Zantaz and Zyrtec. 

1998 — 2002 | Digitas, Boston
Associate Creative Director/Senior Writer

Helped supervise twelve creative teams. Created and produced DM and interactive for IBM, GM, AT&T and FedEx.

1996 — 1997 | Saatchi & Saatchi, New York
Sr. VP, Associate Creative Director/Senior Writer

Senior Copywriter for print and television for General Mills.

1989 — 1996 | Cadwell Davis Partners (owned by Saatchi & Saatchi, New York)
Sr. VP, Group Creative Director/Senior Writer

Served as Co-Creative Director of the agency, managing 2-3 creative teams. Produced print, radio and television campaigns for J&J: Reach toothbrush, Coppertone and PediaCare, plus AARP, HBO and Scholastic Magazine.

1985 — 1989 | Major, International Advertising Agencies | New York
Backer Spielvogel | TBWA | DDB (Doyle Dane Bernbach)
Senior Copywriter/Copywriter

TV, print and radio campaigns for Miller Beers, Volkswagen, Mobil Oil and American Tourister luggage.

Education:

School of Visual Arts, NYC - Post Graduate - Advertising Concept
S.U.N.Y. Buffalo - Bachelor Fine Arts Degree - Graphic Design
Mohawk Valley College, NY - Associate Applied Science Degree - Print Production